The Content Strategist plays a crucial role in connecting business goals with various teams, including content creators, support, engineering, and marketing. The primary responsibility of the Content Strategist is to develop and execute initiatives for effectively communicating with both internal and external stakeholders. This role requires a strong understanding of technical concepts, excellent communication skills, and the ability to collaborate with cross-functional teams.

Information architect Amber Swope and Content Strategist Chris Hibbard share some methodologies and processes, best practices, and insights on how content strategy and information architecture work together to help make client projects succeed.

Structured content is the key to managing a shared library that includes information from multiple teams across an enterprise. Organizations that invest in Darwin Information Typing Architecture (DITA) and Component Content Management Systems (CCMS) reap the benefits of more consistent content, increased efficiency across enterprise teams, and accelerated marketing.